Case IH and Steyr on the up

Published: 03:15PM Mar 1st, 2010
By: Tony Hoyland

DESPITE difficult economic conditions – the European tractor market dropped around 17% in 2009 – the Steyr and Case IH brands managed to achieve an estimated increase in market share of nearly 1%.

Case IH and Steyr on the up

The order situation for the agricultural machinery sector of CNH was quite satisfactory as a result. However, the tense situation in the construction industry still took the edge off the consolidated group result overall.

"In 2009 the global financial and economic crisis did not spare the agricultural sector. Investment finance for large farming operations in Eastern Europe became far more expensive, for example. Despite this, with Case IH and Steyr we were still able to increase our share in Europe and achieve a profitable financial result", is how Andreas Klauser – President and CEO of Case IH & Steyr worldwide – analyses the situation on the tractor market. "However, continued caution with building projects still has a major effect on our construction machinery sector."

Top ranking in Europe

Steyr and Case IH tractors are in excellent position in Europe. Case IH is already one of the top 3 tractor brands in Europe and managed to produce the largest gain in market share in 2009. Steyr maintains its undisputed first place in Austria.

With their tractors and harvest machinery, Case IH and Steyr deliver precisely what European farmers, foresters, contractors and municipalities need – from low fuel consumption and easy-to-use continuously variable transmission technology through to automated operating sequences and satellite-guided advanced farming systems.

Current Issue: Feb 2012

Issue Feb 2012

TRACTOR MAGAZINE - 100TH ISSUE!
• IH: A MATTER OF STRENGTH
• CLUB FOCUS: BLUE FORCE
• NUFFIELD: EQUIPPED FOR THE JOB
• THE BIG FIVE-OH! ROAD RUN
• RARE IRISH ALLIS-CHALMERS
• ON THE RIGHT TRACK
• COLLECTION - RED SCAR DELIGHTS
• MASSIVE M-H SALE
• TED TIMEWARP
• FORDSON FIVE
• BARN COLLECTIBLES
WIN A TENG TOOL KIT WORTH MORE THAN £1000

PLUS:

Buy this issue now

• Next issue on sale: 14 Feb 2012

Issue 100

Issue 100
Feb 2012

Tractor Magazine - Where Farming Heritage Still Matters

Subscribe and get this issue

Other Product Reviews

The full turn of the wheel

The full turn of the wheel

The well known company of May’s Motors of Elstead had a history in road transport almost as long as ...

Read More »

Fiat tractors from 1919

Fiat tractors from 1919

THIS impressive volume charts the development of Fiat tractors from over 90 years ago to the present day.

Read More »

View all...

Advertisements

Advertising Deadline:

Trade advertising:
Mar 2012 issue: 23 Jan 2012
Apr 2012 issue: 20 Feb 2012
For more information contact our Advertising representative

Book advertising here

Next Issue Out:

14 Feb 2012