LAMMA 2011 will be another record breaker
By: Tony Hoyland
AFTER the first LAMMA Show, which took place at the Lincolnshire Showground in 1981, it is fair to say that no-one involved in the organisation of that event would have thought that the show would grow, both in size and reputation, to command such an important place in today’s agricultural show calendar.
Initially intended to be a low-cost and informal showcase exclusively for Lincolnshire-based agricultural machinery manufacturers, the format of the event quickly caught the imagination of visitors from a wider area, as well as many manufacturers in the surrounding counties. This growing popularity eventually saw it opened up to manufacturers and agricultural service providers from all parts of the country and in recent years from mainland Europe.
By the late 90s the show had outgrown its Lincoln venue and the event was moved to the Newark Showground. However, the original intention of the organisers to make participation in the LAMMA Show affordable for small equipment manufacturers has been maintained to this day, despite the growing international reputation of the show.
In addition to offering highly cost effective stand space rates to exhibitors, visitors also benefit from free admission and free car parking which, together with the number and diversity of exhibitors, makes the show a truly unique experience.
A range of competitions for new products introduced to the market since the previous LAMMA Show, also helps to highlight the extensive amount of product innovation which is taking place in the industry and, at the other end of the scale, the Nottinghamshire Vintage Tractor & Engine Club stage a large display of vintage tractors and machinery, in a dedicated exhibition area.
Demand for stand space
With applications for stand space from existing and a large number of new exhibitors flooding in, LAMMA 2011 looks to be heading for another record year.
“We are very happy with the tremendous demand for stand space we have been experiencing in the three months or so.” said Cliff Preston, LAMMA Sales and Marketing Director. “What really pleases me, however, is the wide range of products and services that will be on show. Ten years ago the LAMMA Show was regarded as a good day out for arable farmers from the East of England. However, a big increase in visitors with livestock and mixed farming enterprises, from many other parts of the UK, has attracted a very broad range of exhibitors which has transformed the LAMMA Show into a ‘must-visit’ event for all farmers whether large and small.”
“All the major tractor and machinery manufacturers are represented at LAMMA, but the vast array of smaller companies present at the show enables visitors to see a range of products and services they will probably not see at any other show in the UK,” Cliff continued. “The range of products on show is quite staggering. I have in the past said that you could buy anything from a combine harvester to a cotter-pin at LAMMA, but each year the range of products and services seems to grow and grow.”
Incentive for early risers
The LAMMA Show takes place on 19-20 January at the Newark Showground. A tremendous range of goods and services, free admission and car parking and a warm welcome all combine to make a visit to the LAMMA Show a top priority for farmers from all parts of the UK.
There is also an incentive for ‘early-risers’ to head for the show early in the morning since the car parks will open at 6am and those arriving between 6.30 and 8am can enjoy a full cooked breakfast at a specially discounted rate.
“With well over 600 stands, LAMMA 2011, will be by far the biggest event in the Show’s history, with plenty to interest all farmers, whether they are involved in the arable or livestock sectors,” added Cliff. “We look forward to welcoming them all to LAMMA 2011.”
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