Tractor heritage, news and features

New Holland adopt Cesar

Full-line equipment manufacturer, New Holland, has announced that it will be fitting CESAR security systems as standard to machines manufactured in its Basildon, Essex plant from early 2012. Machines to be equipped and registered with CESAR, which acts as a powerful deterrent against theft and an invaluable aid in recovery, include the award-winning T6 and T7 series tractors destined for the UK.

CESAR, the only official equipment security and registration scheme in the UK, became the most successful and widely used scheme, of its type, in the world at the beginning of 2011 after achieving 15,000 registrations in 2010 taking the cumulative figure to 40,000. Now, just 11 months later, the number of cumulative machine registrations has topped 70,000 units, of which 32,000 machines are working in British agriculture. Launched into agriculture at Tillage 2009, after endorsement from the Agricultural Engineers Association (AEA), the distinctive triangular registration plate is now a familiar sight on British farms.

Commenting on the announcement, Chris Harrison Sales Director of Datatag ID Limited, said: “I’m delighted that New Holland has adopted CESAR and that machines rolling off the Basildon production lines for British farmers will be more secure as a result. Sadly, rural crime is still on the increase with around £1m worth of agricultural equipment stolen every week. CESAR is a proven deterrent against theft, but the benefits don’t stop there, as many leading insurers offer insurance premium discounts on CESAR registered machines. I’m sure that New Holland customers will appreciate the benefits of this initiative by a world class manufacturer.”

For further information visit www.cesarscheme.com